I’m a seasoned music industry executive with a strong background in artist marketing, digital strategy, and brand partnerships. I currently work at Versus Creative as an Account Director, managing social communities for legacy artists including Leonard Cohen, Joe Cocker, and Nat King Cole in partnership with Iconic Artists Group. I also lead digital strategy for Shelter Music Group’s roster—spanning Fleetwood Mac, Creed, and Godsmack—and oversee artist marketing for punk and rock acts like Rancid and The Interrupters through Ceremony Music Group. On the side, I support artist relations for major Goldenvoice festivals, including Coachella, Stagecoach, and other flagship events across Los Angeles.

My previous experience includes launching Apple Music at Apple Inc., managing label relations with Sony Music, and contributing to the launch of Beats Music in 2014. I’ve held leadership roles such as Head of Digital Marketing at The Creed Co. (Bruno Mars, Troye Sivan) and Head of Streaming & Marketing at Deckstar/YM&U Group (blink-182, Steve Aoki). At AEG Presents/Goldenvoice, I specialized in social media for major tours and festivals, including Justin Bieber and Coachella. During the pandemic, I served as Vice President, Head of Revenue & Commercial Partnerships at Saban Music Group, overseeing global streaming, touring, livestreams, and brand partnerships.

I earned my Bachelor’s Degree in Music Business, Marketing & Management from Northeastern University, graduating Magna Cum Laude in 2005.